media | marketing | communications
Innovation: TV's
Short Pod Advantage
These are Results.
National advertisers can own the pod with short breaks,
more A and B positions, and innovative branded solutions.
BACKGROUND
Recall research led to the identification of clear formatting advantages for national advertisers of syndicated television.
ADVANTAGE
Syndication leads network and cable with shorter breaks, exclusive breaks and more first minute positions.
INNOVATION
The creation of unique brand building advertising units for national advertisers, including EIP's (Exclusive Integrated Pods) and Contextuals, sold by syndicators. Marketers can "own the pod" by integrating their commercial with program content that's aligned with their message.
