These are Results.

Marketing Insights:
The Paycheck Effect


Research from Gallup, The University of Utah and The U.S. Bureau of Labor and Statistics support differences in shopping behavior based on payday and day of the week. 



Analysis of data confirms that people shop when they have more money and more time, and will pay more during payday weeks. Spending during payday weeks is 20% higher than non-payday weeks. People are also more likely to shop on the weekends.



Brand building scheduling opportunities include flighting initiatives during key overlapping payday weeks, promoting the importance of "live" Friday viewership (gateway to weekend shopping), and sponsoring timely weekday segments.

Reach your target when they have money to spend; prior to key shopping days and paydays!